It’s not every day that you see a product with great packaging and label, but it will stay with you when you do. How many times have you bought a product because it has good packaging? How many times have you switched to a different brand because you were attracted to the packaging as you browse the grocery aisle? The label is part of that packaging. Remember that competition is tougher these days. You cannot survive without great packaging and product labels. You need to be above your competitors. It all begins with wowing your consumers with how your products look.
You have seen hang tags all the time. Sellers use them for clothing, bottled products, and durable items that can survive shipping without a package. You have to decide if your product is right for a hang tag. Once you do, it’s time to choose between a string, zip tie, or swift-tack.
Many online sellers use a hang tag even when they already have great packaging for their products. They tie a ribbon around the product box, for example, and clip the hang tag on the ribbon. To make it even more attractive, you can create a label that has a wow factor. Forget about basic printed labels. Go for the ones that use a hot foil printing machine. Though it’s a simple hang tag, the foil stamp will be an instant come-and-get-me.
These are like business cards. They are so simple that you can even print them at home. Header cards are those you can fold and include inside the packaging. They are usually placed at the top part where you seal the packaging. This is one of the most common types of product labels.
It’s a low-cost product label that every seller can afford. Some sellers who do not have their own printers at home will even make these by hand. If you’re good at calligraphy, the hands-on approach might work for artisanal products.
How can you make your header cards more attractive? Forget about the usual rectangle-shaped business cards you see in some of the products you buy. A die cut to the edge works pretty well. That will give an exciting new shape to your header cards. You can create different shapes and even make new ones during the holidays.
These will only work if your products are durable enough not to have packaging. Backer cards are the ones that you see in pet shops holding pet toys and other products. They only work when the product can be zipped or tied to the cards. The good thing about backer cards is they can have prints on both sides. No matter how your products are placed on the aisles, consumers will see the brand clearly.
To save on the cost of print, use only one color on the other side of the backer cards. Only print two or more colors on the front side. This will reduce the price of the cards.
Do you have a bottled product? Sticker labels will work best for you, then. This is a branding icon, but it is overlooked because of the myriad of options now available in the market. The best thing about sticker labels is that you can put them on anything—bottles, boxes, plastics, papers, etc. You can stick them on anything. If you use a good-quality sticker, it won’t come off no matter the conditions in the store.
Clamshell packaging is an affordable way to make your product packaging look customized. The great thing about clamshell packaging is that the label of your products will be front and center. You can create more amazing labels since they are protected by the plastic material of the clamshell packaging. More sensitive labels such as the ones with foil stamps will last well in this condition.
The customized label and shape of the clamshell packaging will make the products look expensive. This is a cheap alternative to customized packaging wherein you need to order in bulk because of the specific size and shape you want. The fact that you can make a custom insert for this packaging adds to the wow factor.
Product labels and packages don’t have to be expensive. With creativity and resourcefulness, you should be able to find the right label to represent your brand. When you decide on the labels for your products, think about your own experiences in the store. What makes you pick a product? What attracts you to a product’s packaging and label? The answers will help you design your own.