With more people shopping online, customer service now includes ensuring the e-commerce site is functional, relevant, and fast. Both consumers and business owners can retrieve and store data conveniently, download information quickly, and access the site anytime, anywhere.
How do you take care of the technical aspects of your e-commerce? Here are x tips:
1. Fine-Tune SQL Servers
What is an SQL server, and why do you need it? SQL servers are Microsoft platforms that work as a relational database management system (RDMS). Developers use it to avoid storing data redundantly (or in multiple places). By helping its users relate the information, it helps promote the integrity and accuracy of the data.
If you’re using an e-commerce site, for instance, definitely, you’re collecting massive amounts of information. Thus, even if you’re using an SQL server, it will experience a decay curve or a decline in performance. Processing and accessing data will take much longer. It will use up a lot of power and system resources.
Since small or fledgling businesses usually don’t have database administrators or in-house web developers, the next best option is to outsource MS SQL server performance tuning.
2. Optimize the Webpage
In other words, do search engine optimization (SEO) well. Good SEO offers plenty of benefits to you and your market:
- It improves customer service by helping your audience find the right information when they do a query (or search online).
- It helps you narrow down your audience, making online marketing more cost-effective in the long run.
- It increases your conversion rate.
- It allows you to give valuable data to your market, so they can decide better for themselves.
SEO is a complex task, which explains why it usually has a long list of to-dos. Google, one of the largest search engines, changes its algorithms often. You need to modify your strategies or even the pages themselves as well.
As your e-commerce company grows, slowly build your online marketing team, including SEO experts. Otherwise, outsource the job and pay retainer’s fees.
4. Choose Your Web Host Correctly
You might have the best online marketing strategies, but none will be useful when you and, most of all, your customers cannot access them anytime. That’s why you need to pick your web host correctly.
When choosing your web host, consider the following:
- Check their runtime. Many will claim they run 99% of the time, which means your website’s accessible anytime, but ask for proof.
- If you can, avoid web hosting resellers unless they have an excellent track record and provide a variety of scalable packages.
- Know their allocation for bandwidth and storage space per site. As your e-commerce site grows, then these assets must also increase.
- Make sure your data is secure as lower-tiered web hosting packages usually mean sharing your space with other sites.
- Look for a web host with incredible customer support.
Customer service, especially in e-commerce, goes beyond providing 24/7 customer support or fast shipping. It also means ensuring that the infrastructure that connects your brand to your consumers is robust, dependable, and efficient.
